As a starting point, it helps to achieve a single source of truth, ensuring that everyone in an organization bases business decisions on the same data, relying on facts at every level in an organization instead of gut feeling. Organizations that are dedicated to a culture of analytics and a willingness to reimagine processes will lead the way to realizing value and business outcomes when it comes to resiliency, performance, and sustainability.
Unfortunately, greenwashing in the fashion industry is still widespread around the globe. However, this might be about to change. Consumers are becoming more critical toward their products, and supply chains are becoming more transparent, exposing existing greenwashing claims and discouraging new ones. Advanced sustainability solutions must apply a holistic approach to sustainability, otherwise brands and retailers quickly go down the greenwashing road. There are factory workers, chemicals, packaging, CO2 emissions in your supply chain, so naturally a lot of stakeholders are involved. It is a joint effort to achieve sustainability along the entire chain, and this type of 360-degree transparency gives apparel companies the ability to make better decisions that align with their sustainability promises.
By collecting and analyzing data on a wide range of sustainability-related factors—including energy and resource use, greenhouse gas emissions, packaging, chemicals and factory workers—companies can generate the deep insights they need to guide their sustainability-related initiatives and improve overall resource efficiency. Thanks to the latest tools and techniques, and advanced analytics platforms such as Topo, users can conduct near real-time sustainability analysis on vast quantities of data, keeping track of important KPI’s in three dimensions: past, present, and future.
Digital transformation integrates digital technology into all business areas, resulting in fundamental changes to the way a business operates and collaborates with its stakeholders along its supply chain. A digital supply chain platform unlocks seamless collaboration and instant communication—an essential component to effective supply chain management and business resilience. With supply chain collaboration, different entities work together toward shared objectives and conflict resolution, improving agility, reducing bullwhip effects, and enabling enterprises to orchestrate their supply chains more effectively.
Centralization of all sustainability data lets you eliminate misunderstandings and loss of data, so you can capture all your sustainability information in one place. This keeps stakeholders updated about your environmental footprint and sustainability progress regardless of their location, and enables end-to-end supply chain transparency and speedy transmission of information and latest developments. It means establishing real-time shared visibility and processes with supply chain partners to facilitate the effective resolution of issues and more effective decision-making.
Data is meaningless unless it helps make decisions that have measurable impact. Companies must set SMART (Specific, Measurable, Attainable, Realistic, Time-bound) goals for suppliers in order to steadily guide them towards improving products and processes, frequently monitor progress, and provide guidance and support to help suppliers achieve targets. The most effective approach is not to push these tools on suppliers, but to listen and respond to their needs using agile software that can be easily adapted to new processes.
According to a recent survey by the Wharton School of the University of Pennsylvania, 68 percent of consumers are willing to pay more for eco-friendly products, and sustainability claims influence 50 percent of purchasing decisions. Moreover, the interest in green is strongest amongst younger generations, who are increasingly voting with their wallets. Companies that embrace a green supply chain will enjoy a competitive advantage in the market.
A digital supply chain platform and its advanced analytics function puts you in control of your sustainability needs. It breaks down data silos, creating transparency and supporting data sharing and collaboration between different systems. It helps you collect and centralize sustainability data so you can analyze the data, create insights and target ways to improve. Your business will become central to shaping the future of environmental and social-friendly products, driving the transition to a circular economy and a sustainable future. A more transparent, agile and flexible supply chain leads to happier consumers, greater alignment with regulations, and deeper engagement with supply chain partners.
Our current world is characterized by constant uncertainty, changing laws, and ongoing supply chain disruptions. Timely and actionable insights are crucial for organizational survival, allowing companies to quickly adapt to internal or external changes such as the extension of product assortments, processes, laws, geopolitical tensions, consumer behavior, etc. This future-proofs a business.
Sustainability isn’t just about reducing environmental damage, it also means treating supply chain employees and their communities in a safe and ethical way. We’re seeing legislation that increasingly puts worker rights front and center, such as the German Supply Chain Act that increases scrutiny for supply chain businesses. It means that companies can be held legally accountable if any of their suppliers or indirect suppliers engage in criminal or unethical behavior like child labor, forced labor or slavery.
Your business can stay a step ahead of legislation while ensuring the proper protection and care of the supply chain workforce by working with workforce systems across your supply chain partners to ensure proper labour standards, and integrating with certificate providers to prove you’re properly accountable.
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